Automotive

Our long-time experience in the automotive industry makes us a competent partner in optimising the quality of your retail network.

Multi-Value directs a pool of Mystery Shoppers and auditors who exactly know the specific demands of the automotive industry.

The services of the automobile trade can be roughly separated into two fields: sales activities and after-sales activities (repair shop services).

Quality-checking your sales activities

 

Especially in the automobile trade, a professionally conducted sales talk is decisive for a customer’s purchase decision. As this is an expensive purchase for your customer, it is of vital importance to him or her to feel well consulted and understood by your sales personnel. Important factors here are, for example, expertise and intuition of your staff, as well as their commitment to respond to an individual customer’s needs.

In a quality check for the sales activities of your car retailer, Multi-Value uses Mystery-Research methods. This includes, for example, Mystery Calls and Mystery Shopping. Through incognito calls or on-location observations, our staff members act as your customers and examine – on the grounds of criteria discussed with you – customer orientation and expertise of your sales personnel, as well as the overall appearance of the respective outlet.

In Mystery Shopping, we choose from a variety of shoppers those, who best fit your target group (e. g., sorted by age and occupation).

When checking an outlet more than once, we will of course employ different Mystery Shoppers each time.