Quantitative Research
Every market situation, question or industry needs its own specific research approach. We will determine – in close cooperation with you – which analysis technique or combination is suitable for your particular situation.
Roughly speaking, what we do in a quantitative analysis is to measure. The results can be used as a foundation for statistical calculations. In order to get an amount of spot tests sufficient for the test criterion, quite often large-scale surveys have to be done. Only this way you will gain meaningful results or statements that are useful to your purposes. Suitable methods of observation are: by telephone, in written form, online or face-to-face methods. We can decide together on a choice of options in a one-on-one interview. |
A quantitative analysis answers several questions, for example such as:
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What is your customers’ main reason for visiting your stores?
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How many of your customers (in percent) are satisfied with your products?
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How many of your customers are male/female? Home many of them are smokers?
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How large a part of your customers is discontent with your pricing?
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How old is your average male customer? How much does he earn?
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How many of your customers regularly shop at a rival business?
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