Sixty percent of decisions made by people to purchase products are made in the store itself. Perhaps the decisive factor is the friendly ‘good morning‘ greeting they receive from store personnel; or the neatly arranged shelves and convenient routing within the store. Store visitors may also decide to purchase an item because of the inviting displays and attractive shop-windows; or because of the professional shop assistants, who are properly informed about the whole product range and able to offer advice about the products and know how to put themselves in the customer’s position. In short, there are many different factors that influence one’s decision to buy a product in a specific store. That’s not all; a negative shopping experience can make customers decide not to visit your store again, but rather to purchase their products at a competitor’s store in future. Therefore, a pleasant shopping experience is the basis of customer loyalty.

 

Being staff members of the research bureau Multi-Value, we have made it our primary goal to deliver satisfied customers. In this case, ´customers´ does not only mean you as our (potential) client, but essentially your customers too. As you will be satisfied, only when your customers are; and so will we. In the end, we will all benefit from it. You probably wonder how we can achieve this goal. Our Market Research department and Consultancy & Training, can provide the necessary tools for this.

 

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