Sixty percent of all decisions to buy a certain product are actually made in the shop itself. Maybe it is the staff’s friendly “Good Morning” that is the decisive factor, the clear arrangement of shelves or the convenient layout of the store. Appealing shop-windows or an inviting display could also animate a customer to make a purchase. Or maybe it is your shop assistants’ professionalism and friendly ways, in which they present themselves and your products that convince the customer to buy something. In short, there are many factors that influence the outcome of a customer’s visit to your store. 

 

On the other hand, a negative experience can lead your customers to avoid your store from then on and to purchase his goods at a rival business.

 

A pleasant shopping experience therefore is the foundation of a customer’s loyalty.