- How to carry out visits? -
The ideal mystery shopper
As a mystery shopper, you follow the script and allow the shop assistant to perform his/her work well. You should remain friendly, enthusiastic about the product and interested in the shop assistant’s explanation.
If you show too much or too little initiative, you will be depriving the shop assistant’s chance to obtain a good score. It is therefore of the utmost importance that you appear to be an “ordinary” customer. Make sure you belong to the target group. If, after having read the briefing you are doubtful, please contact Multi-Value and ask for the Customer Support Manager for that particular survey.
You should not be looking for the shop assistant’s mistakes or shortcomings or those of the company concerned. The glass is always half full and not half empty.
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recautions
Prepare yourself by carefully reading the briefing and the questionnaire. Consider the various possibilities ahead of your visit. |
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Which name and address will you supply? Should you give your own name and address or a false name and address? It you have to give a false name and a false address, make sure that you learn the street, number and postal code prior to the visit.
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If you have been asked to note the shop assistant’s name, pay attention to this requirement. If you do not know the name, you should ask “With whom have I spoken in case I have any more questions?” on leaving the shop.
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Sometimes you have to note whether the shop assistant asked for your name and whether he/she used in during the conversation.
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