- How to write a good report? -

 

Once you have carried out the assignment, you should complete the report on your personal page within 24 hours.

 

Your efforts will only be rewarded if you have submitted a neat and complete report and, at the same time, kept to the briefing specifications. It would hardly be practical if you were to go to great lengths to carry out an assignment correctly but could not be recompensed due to an untidy and incomplete report or to not adhering to the briefing instructions.

Comments should be clear and the multiple choice answers should not be contradictory;

E.g. Was the shop tidy and clean: Answer: Yes Comments: Advertisement material was spread across the counter. The answer under ‘comments’ contradicts the answer to the multiple choice question.

Unless specifically requested, your comments should not include your own opinion, assumption, comparison or conclusion;

E.g. Did the shop assistant work efficiently? Comments: No, he was inefficient. It seemed as if he could use some training. The sales techniques he used did not meet the expectations I had in another shop of this type. (personal opinion) Comments: The shop assistant was friendly and polite but worked inefficiently.

(these characteristics have nothing to do with each other and this is, therefore, not an explanation)