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- Mystery Shopping: an introduction -
What is mystery shopping?
Multi-Value clients often wish to know just how friendly and service orientated their shop personnel are towards customers.
A shop is visited, or a telephone call is made, whereby the observer (mystery shopper) acts as a normal customer. During the visit the mystery shopper observes and registers everything which is happening in the shop.
Usually the visit takes places completely anonymously and the shop personnel do not realize they are being observed.
Every visit is different. It is therefore most important to study the briefing and the questionnaire carefully and to adhere to each particular script. |
To accomplish Multi-Value’s mission, you need to have 2 essential things :
- The software Acrobat Reader. Our briefings are written in pdf and you can only read them with this application. Your computer doesn’t have Acrobat Reader? Then, download this software for free on http://get.adobe.com/reader/?promoid=BUIGO
It can happen that you have to do a purchase during your visit. We need a digital copy of your receipt in order to process your questionnaire. It’s then very important that you have access to a scanner or a digital camera to make a copy of the receipt, so that you can upload it when filling in the questionnaire.
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