It all takes place in-store
Sixty percent of decisions made by people to purchase products are made in the store itself. Perhaps the decisive factor is the friendly ´good morning´ greeting they receive from store personnel; or the neatly arranged shelves and convenient routing within the store. Store visitors may also decide to purchase an item because of the inviting displays and attractive shop-windows; or because of the professional shop assistants, who are properly informed about the whole product range and able to offer advice about the products and know how to put themselves in the customer´s position. In short, there are many different factors that influence one´s decision to buy a product in a specific store. That´s not all; a negative shopping experience can make customers decide not to visit your store again, but rather to purchase their products at a competitor´s store in future. |
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Since 1997
Multi-Value was established in 1997. Since then, we have expanded our team with permanent, experienced employees, all very motivated and enthusiastic. We provide our services to retailers and manufacturers, group purchasing associations, ministries and lobby groups. Throughout Europe, our observers visit approximately 2500 stores each month. We also perform quantitative and qualitative market research, and we provide training and offer advice. We always aim for the highest quality in all our activities. |
