Benchmarking
Benchmarking means the comparison of performances. For example, you can compare different departments or teams to each other on the basis of predefined observation criteria. In a further step, you can also compare your own outlets with those of your business rivals. This way, you may gain some surprising results.
Benchmarking is a means for:
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Checking regional differences in regard to your outlets’ performances
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Comparing your performance to those of your rival businesses
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Discovering new market segments by observing companies out of your own business sphere.
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