Quality optimisation through Mystery Shopping

 

Our most important means in data acquisition is the test purchase, also called Mystery Shopping. It means the unannounced and unnoticed inspection of one or more of your outlets.

 

Our qualified Mystery Shoppers visit and review your outlet in the time span agreed on with you and review your outlet’s performance in regard to attributes set up by you. This way, you gain valuable information on service and customer orientation of your staff, as well as the outer appearance of your outlet (cleanness, arrangement of shelves, store layout, etc.). Consequently, you will be able to develop and enhance your marketing strategy, set up personnel training or to rearrange your POS’s layout/design. Knowing about the performances of your different outlets can become a decisive advantage over your rival businesses. Naturally, the entire observation will be done anonymously.

 

 

 

In short: “Mystery Shopping” is a means to: